The foodservice landscape continues to evolve at pace. Rising costs and changing consumer priorities are reshaping how people eat out, with diners seeking greater value, memorable experiences and menus that deliver both comfort and innovation.
This season, we’re seeing four key themes emerge: intentional eating, affordable indulgence, global comfort flavours and experience-led dining. Together, these trends reflect a consumer who is more selective than ever – choosing quality over quantity,
embracing globally inspired flavours and looking for occasions that feel worth the spend.
In this guide, we explore the trends, ingredients and menu opportunities set to shape autumn/winter 2026, helping you stay ahead of changing consumer demand and inspire you with ideas that drive footfall, spend and loyalty.
Read the full Trend Guide now below!
Dunsters Farm customer? If you’d like printed copies for your team – no problem, speak to your Business Development Manager or one of our Customer Experience team.